Welcome to Ideas That Spread!

Ideas That Spread was started over 12 years ago by me Jon Cronin and since that time a LOT has changed.  I believe that businesses and the people that run them should strive for something bigger than just making a profit. We should strive to change the world for the better and give back as well as create products and services that revolutionize the way that humanity interacts with each other. My focus is not just on the people and companies that are doing great things from a corporate responsibility standpoint but also people that are making things that will "Change The World". 

Please note that anything I post on this site is my opinion and does not reflect the views of my employers or any of my clients.

2017 Innovation Trends

  Technology and consumer trends are evolving so quickly, it’s difficult to see what’s next. Here’s a quick 2017 trend report summary to help you navigate the vast sea of change.   Your smartphone battery life is about to double which will help us when we ride 15,000 miles on the world’s longest bike trail in Canada, or when we take a private trip to the the moon with Moon Express, or when we watch the total solar eclipse pass over the US in August - all while checking Instagram Live to see what President Trump is broadcasting from the oval office. Needless to say, 2017 is going to be a wild ride. Get ready people! 

Technology and consumer trends are evolving so quickly, it’s difficult to see what’s next. Here’s a quick 2017 trend report summary to help you navigate the vast sea of change.

Your smartphone battery life is about to double which will help us when we ride 15,000 miles on the world’s longest bike trail in Canada, or when we take a private trip to the the moon with Moon Express, or when we watch the total solar eclipse pass over the US in August - all while checking Instagram Live to see what President Trump is broadcasting from the oval office. Needless to say, 2017 is going to be a wild ride. Get ready people! 

  AR / VR  is quickly becoming mainstream and the ability to layer an augmented virtual experience over a real experience is the future. We will begin to see Pokemon GO like mobile apps in all aspects of our lives. Office, retail, school and public spaces will all allow us to dive deeper into what goes on around us. Imagine a gamified world where we compete against fellow students and coworkers all while learning and experiencing a deeper connection to our environment.   Top 20 AR Apps  

AR / VR is quickly becoming mainstream and the ability to layer an augmented virtual experience over a real experience is the future. We will begin to see Pokemon GO like mobile apps in all aspects of our lives. Office, retail, school and public spaces will all allow us to dive deeper into what goes on around us. Imagine a gamified world where we compete against fellow students and coworkers all while learning and experiencing a deeper connection to our environment.  Top 20 AR Apps 

 Marketers must tell stories across all retail touch points and all  c  ontent m  ust s  ell by being connected to a direct path to purchase. Retail brands will immerse  potential customers into their ecosystem of social content, influencers, product experts, loyalty tools, AI bots and REAL customer service people.  The ability to buy at any point online and/or walk out of the store frictionless like Amazon Go will transform retail forever.  Stores will feel more like home, inviting people to relax, touch and talk to knowledgeable staff all while incorporating their mobile device in a sophisticated but simple customer experience. The future of retail is the future of technology. 

Marketers must tell stories across all retail touch points and all content must sell by being connected to a direct path to purchase. Retail brands will immerse potential customers into their ecosystem of social content, influencers, product experts, loyalty tools, AI bots and REAL customer service people.  The ability to buy at any point online and/or walk out of the store frictionless like Amazon Go will transform retail forever.  Stores will feel more like home, inviting people to relax, touch and talk to knowledgeable staff all while incorporating their mobile device in a sophisticated but simple customer experience. The future of retail is the future of technology. 

 Did you know the world’s population is is almost 7.5 billion and 2.5 of them are on social media? It’s no wonder brands have spent almost 10.9 billion dollars trying to connect with them there. It’s where we all live and social is evolving quickly with each new update of Instagram and Snapchat.  Live Video  is here and it’s growing more each day. Youtube Live, Instagram Live, Facebook Live, Periscope Pro are front and center and if you don’t have a Live strategy yet you are missing the boat. It’s no longer just pretty pictures, clever copy and beautiful produced video, it’s  Live  and it’s now. As brands are now publishers, they also need to be  Live  broadcasters.  

Did you know the world’s population is is almost 7.5 billion and 2.5 of them are on social media? It’s no wonder brands have spent almost 10.9 billion dollars trying to connect with them there. It’s where we all live and social is evolving quickly with each new update of Instagram and Snapchat. Live Video is here and it’s growing more each day. Youtube Live, Instagram Live, Facebook Live, Periscope Pro are front and center and if you don’t have a Live strategy yet you are missing the boat. It’s no longer just pretty pictures, clever copy and beautiful produced video, it’s Live and it’s now. As brands are now publishers, they also need to be Live broadcasters.  

  Messaging Apps  are the holy grail of that one on one connection that marketers salivate for. Getting to the most personal of spaces is a tricky business and Facebook, Apple, WeChat and many others   are sending in the bots to take on this challenge. The bots are coming, the bots are coming, everyone open up your Messaging App of choice and let them in because you know, robots are so personal.   

Messaging Apps are the holy grail of that one on one connection that marketers salivate for. Getting to the most personal of spaces is a tricky business and Facebook, Apple, WeChat and many others are sending in the bots to take on this challenge. The bots are coming, the bots are coming, everyone open up your Messaging App of choice and let them in because you know, robots are so personal.   

  Internet of Things:  50 billion “Things” will be on the Internet  by 2020 . If you have walked into a Best Buy lately you will see that the first section is all IoT related. Connected devices, Wearables, Amazon Echo and Dash buttons, Google Home, Apple Watches, Fitbits, lightbulbs, speakers, locks, security camera’s, refrigerators, toasters, toothbrushes… You name it and its going to be connected to the Internet of Things. If you make anything moving forward it must connect to the IoT or be left behind. 

Internet of Things: 50 billion “Things” will be on the Internet by 2020. If you have walked into a Best Buy lately you will see that the first section is all IoT related. Connected devices, Wearables, Amazon Echo and Dash buttons, Google Home, Apple Watches, Fitbits, lightbulbs, speakers, locks, security camera’s, refrigerators, toasters, toothbrushes… You name it and its going to be connected to the Internet of Things. If you make anything moving forward it must connect to the IoT or be left behind. 

  Transformative Spaces -  Interactive walls and immersive digital experiences lead by technology are becoming almost expected in the experiential world. Interactive wallpaper, 3D art wall paintings that move, 3D retail touchscreen walls, touch screen kitchens, talking walls, musical walls, sports walls - It's all about transforming spaces with technology and interactivity baby.  http://www.trendhunter.com/slideshow/interactive-walls

Transformative Spaces - Interactive walls and immersive digital experiences lead by technology are becoming almost expected in the experiential world. Interactive wallpaper, 3D art wall paintings that move, 3D retail touchscreen walls, touch screen kitchens, talking walls, musical walls, sports walls - It's all about transforming spaces with technology and interactivity baby. http://www.trendhunter.com/slideshow/interactive-walls

 I spent my Thanksgiving yelling over my nephew and son trying to control Alexa. They wanted her/it to play “My House” at volume level 6 and I wanted “Holiday Music” at level 3. It was fun and annoying at the same time and much like yelling at my Xbox for the past three years, only this time she/it talked back to me. My sister says she uses it to order things all the time from Amazon and now I’m stuffing stockings this year with Google Home and Amazon Echo's, including one for myself. Even though we have Siri with us at all time, we love the idea of yelling across the room to a AI speaker. Much like bots, voice activated AI is the future. “Computer, set a course for the future...”      Happy Holidays Everyone!

I spent my Thanksgiving yelling over my nephew and son trying to control Alexa. They wanted her/it to play “My House” at volume level 6 and I wanted “Holiday Music” at level 3. It was fun and annoying at the same time and much like yelling at my Xbox for the past three years, only this time she/it talked back to me. My sister says she uses it to order things all the time from Amazon and now I’m stuffing stockings this year with Google Home and Amazon Echo's, including one for myself. Even though we have Siri with us at all time, we love the idea of yelling across the room to a AI speaker. Much like bots, voice activated AI is the future. “Computer, set a course for the future...” 

 

Happy Holidays Everyone!

*Warning - Pinterest is highly addictive and should be taken seriously*

Pinterest is heating up and it’s addicting! The visual bookmarking site or virtual pinboard allows people to “pin”, share and organize digital images (theirs and/or others) in a compelling and interesting way. Think of it as Google Images organized and personalized for the social era. For marketers this may be the next “useful” shiny object to dive into. -Why should you care?- We are all a little bored with the standard way to view an image on Facebook and frankly they can’t organize images very well. Pinterest allows you to build a beautiful, simple and organized visual library that is extremely search friendly. This doesn't mean stop what you’re doing on your existing social channels, but to reconsider how you organize your image based content.

Some of the best uses for Pinterest include: - Know what’s hot! - Stay connected to the latest trends and styles in a myriad of categories - Elevate your brand by connecting all of the visual dots. Your brand imagery is critical to how people perceive your company. Unlike Google Images that provides little or no control, Pinterest allows your to organize the images in a way that is meaningful to you and your brand. - SEO - everyone is raving about how Pinterest is driving qualified traffic to their sites. Etsy claims it’s the number 1 driver of traffic for them. Wow!-While many of the brands that are on Pinterest are home decor, recipes, DIY, fashion, style and fitness related -- the expansion of the site is upon us and you can find almost any category within the “pin-boards.”

According to mashable some of the brands that have already “pinned” a stake in the ground and are doing it well are:-Gilt Home Whole FoodsModClothMartha Stewart Better Homes and GardensReal SimpleBergdorf GoodmanTravel ChannelClub Monaco Rhapsody MusicMashable-Why are they doing it well?According to pinterest they are pinning from various sources across the web and they are engaging with others by repinning (or RTing, liking) from others on the site and as we all know this is key to building relationships and expanding engagement. They also create multiple topic boards to allows people with various interests to connect to them. Mashable has put together a beginners guide for those of you that want to try it!

What are your thoughts on Pinterest? Let us know.