Everything For Sale, Act Now! - How Impulse Shopping Is Changing In The Mobile First World.

As you enter into La Merced Market, one the worlds largest public markets in Mexico City, your adrenaline pumps, your senses heighten, and you are swept up by the collective frenetic energy of the space. Sooo many items… Fried grasshoppers, cactus pads, crispy pig skins, corn fungus, 10 pound bags of bright orange cheese puffs, Oaxacan cheeses, banana leaves, endless varieties of chile peppers, candies, pots, pans and livestock! Your shopper impulse is on high alert, you want to buy EVERYTHING and EVERYTHING is a possibility. You have to act NOW and you don’t worry about the consequences of your purchase, nor do you care how you will get that 10 pound bag of cheese puffs back home. 

A Journal of Consumer Research study suggests that people are more susceptible to making impulsive purchases if they are distracted while shopping. This is obvious if you are in a Mexican Market, The Mall, Trader Joe’s, 5th Ave or IKEA. The basic concept of putting people into a frenetic environment, distracting them with mazes, meatballs, Cinna-Bons, free samples, lots of people and endless selection of goods is the best recipe to get people to buy stuff they don’t need. It’s been going on for centuries and it works. 

Comparatively, the online marketplace is also insanely frenetic, maze like, endless, always open and is available in your pocket on a mobile device anytime. If the more products a potential customer sees the higher the urge or impulse to buy becomes, then we can see how sites like Amazon are crushing it.

While Amazon continues to have record breaking numbers, new online shopping experiences are making impulse buying so easy it's scary. Companies like Spring, a fashion lifestyle shopping app that looks similar Instagram is changing the game. Once you sign up, simply swipe right on an item you like and and boom, it drop ships from the retailer. Wanelo, a 550,000 store mall curated by people like you on your phone, has been a pioneer for sometime. Others like Polyvore, Luvocracy (Acquired by Walmart Labs)  and Faveable are also disrupting the scene and making it easier for you to buy the things you like with a quick tap, click or swipe. There are so many new shopping experiences out there and the one that figure out how to pump the smell of grilled corn, steak or warm Cinna-Bons in while you shop will definitely be the winner :)

What is your favorite new and old shopping experience?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Coworking Space For Social Good

30 percent of Americans are working remotely and 40% will be by 2020. That's a huge number and this has led to the rise in collaborative work environments that have evolved beyond the coffee shop and home office. Coworking spaces like wework are skyrocketing because people are seeking community, collaboration, tech support,  educational and social benefits and because working from home can be really lonely.

At the same time, many businesses are striving for something bigger than just making a profit, they are trying to make an impact and change the world for the better. They are creating products and services that revolutionize the way that humanity interacts with each other. 

So it makes total sense that coworking spaces like Impact Bazaar are popping up and synthesizing these two trends. Impact Bazaar is a physical marketplace in NYC where innovators and entrepreneurs can access & offer premium resources to accelerate their ideas & impact. The goal is to provide critical access to knowledge, resources, community and opportunity for all who are working in social impact and building solutions to address our world's greatest social and environmental challenges. 

Impact Bazaar is open to the public and encourages walk-ins. With a cost of $10 a day, you get access to the 5,000 square foot space and a set of daily activities offering critical knowledge, resources and insights into the community.

Some Impact Bazaar Partners: 


Future of Retail is Social

76% of People Interact with a Product or Service Before Stepping Foot Inside of a Store. 

Wow! That's an incredible number than needs to be unpacked. So, people are already familiar with the product they want, have done research, experienced the product and have decided to come into the store to perhaps buy it. At the same time, they are "Mob-aisling" (comparative in-aisle mobile shopping) to see if they can get more info, better pricing while in store. It's like a Tinder date, you think you know what you are in for, but you need to experience the real life version before you take any next steps, at the same time you are also looking for better options...

The physical and digital worlds are almost merged as one now and this will only get stronger. The next frontier for retailers and challenges for interaction designers is how to develop experiences that combine retail, collaborative play and community. Stores should work like centers of the community, bringing together people you want to see, meet and collaborate with and products that inspire you to purchase them. Some of the good ones like the Apple Store have already figured it out,  and others are just catching on, but the key to retail environments today is Social Interaction. Humans are social and we need to be around each other and play, buy stuff and also be connected to our digital world at the same time.

To change retail behaviors, first you have to identify the habits you want to change. Then you have to design a physical, digital and social experience that is exciting, insight driven, a relevant story connected to your brand and most important, changes what people do in your store and why they come there to begin with.  If any part of the experience is off, the experience is lit without purpose, branding is ambiguous,  digital interaction is complicated and the staff is not trained properly, you can bet that people will find a better place to spend their money. 

https://www.studioxfinity.com/

https://www.studioxfinity.com/



Change Your Environment One Light at a Time

The history of electric lighting is extremely interesting and layered. Photographers, set designers, music venues and movie makers have been at the technical forefront of lighting scenes, performances and photographs with complete purposeful control, ensuring that the mood was exactly they way they wanted it to be.  Some of the earliest light bulbs were so bright that people used to wear sunglasses inside of their homes and cultural events.  Some cities like Austin and San Jose installed "Moonlight Towers" that were so bright that people couldn't sleep properly and they altered the sleep habits of the entire town. 

One of the most important things to consider and overlooked by marketing professionals is how light is used in the experiences we create. The first thing to notice when you enter a space is how it is lit. Harsh lighting can kill the vibe immediately. Too dark or too many new bright white energy efficient light bulbs are an experience killer. When you have bright light beaming down from above you create an oppressive situation right from the start and this causes a visceral reaction that can turn people off. The key is to determine what vibe you want to instill and build a custom lighting experience based off of that particular vibe, mood, feeling and purpose.

 

Electric lightning has certainly been a world changing technology that is currently going through another renaissance thanks to LED lighting.  From retail displays, set designs, in-homes, restaurants, cars, buildings, watches, toys, bridges, music venues, art installations, events, airplanes, airports and even hulahoops - almost everywhere you can think of LED lighting is popping up, except for one place that needs them the most...office spaces. 

According to a new study by PSFK, lighting installations are a key aspect of "The Future of Design" and millennials expect their environments to be more playful and foster interaction and collaboration . 

"Installations like these around the globe are important in forging greater human connections, and the benefits can be seen in everything from public spaces to workplaces to retail environments."

As we build new experiences and connect with one another on a human level, lighting design should be a key component of the strategy and not something added in at the end. 

Now let's get started... first up... long fluorescent tube bulbs in offices... 


Fortune's Change the World List

 

Fortune’s first “Change the World” list, is a list of 51 companies that have made a sizable impact on major global social or environmental problems as part of their competitive strategy. This list is not meant to be a ranking of the overall “goodness” of companies or of their “social responsibility.” The goal here is simply to shine a spotlight on instances where companies are doing good as part of their profit-making strategy, and to shed new light on the power of capitalism to improve the human condition.

1. Vodafone
2. Google"Alphabet"
3. Toyota
4. Walmart
5. Enal
6. GSK
7. Jain Irrigation Systems
8. Cisco
9. Novartis
10. Facebook

To see the full list go here