One of my favorite podcasts is "BackStory with the American History Guys". They do an amazing job of breaking down things that are happening today and explore the real history over the past three centuries to provide a perspective that helps ground you in the real reality of today's media hyped environment. I have many favorites but their latest episode hits homes for Marketers.
New & Improved - Advertising in America - This episode is critical for any marketers to understand the history behind advertising and PR and tackles questions like: When did the industry come into being? What makes a great commercial jingle? And how do you sell America on the idea of lunar exploration?
