Duracell Powers the NFL
Going into the NFC championships, all eyes were on Russell Wilson, and other star players of the Seattle Seahawks. Few took note of Derrick Coleman, the deaf running back who quietly charted his course to fame. But Duracell took note, as Coleman represented the spirit of the Duracell equity – the humble hero, who never gives up.
Working collaboratively with agency partners we secured over 1 billion media impressions during the busiest media cycle of the year, leveraging a high-value video asset and opportunistic circumstances to tell the Duracell story.
- Communications Strategy
- Collaborative Video Asset Development
- Social Content Strategy