Duracell Powermat: Power House @ 40/40 Club
After assessing the need for “game-changing” marketing support to bring new attention to a new product at a critical life stage, we brokered a uniquely structured deal with JayZ as not only spokesperson but business partner. This deal, along with a one-of-a-kind, premium experience was designed to build Duracell Powermat’s relevance and cache with Millenials.
Additionally, we created a one-of-a-kind, premium event to engage directly with “young connected” target all while creating a major social splash. We partnered with A-List Tech influencer Mario Armstrong and the "Instagram of Video" app Socialcam and executed an exclusive party at JayZ's iconic 40/40 Club. The event was exclusive to Socialcam users and we curated media-worthy technology futures panel discussion to ensure quality sharable content beyond the festivities.
Results: Generated 40+ million high-value social media impressions in a single night
- Brand Strategy
- Celebrity Integration
- Social Content Strategy
- Experiential Event Strategy & Execution