Gillette Venus Social Content Re-Invention

After a successful pitch we were able to win the Gillette Venus Social Content Re-Invention assignment.

Our Goal: Develop content in a nimble and efficient manner and bring a complete step change to Venus digital content. All while keeping with the new Gillette Venus #MySkinMyWay core positioning - No retouching. No restrictions. No one way to have beautiful skin or to show it off.

Our Solution: Studio V

Agile - Flexible, efficient use of budget, resources and nimbleness to solve content needs
Collaborative- Serve needs of global, partner requests, and DTC subscription service support
Community Led - Ability to tap community sentiment to impact programs & content
Experimental - Iterative way of working, constant learning and adaptation