Gillette Studio V: Social Content Re-Invention for Gillette Venus

The Challenge

Gillette Venus sought a transformative approach to social content, one that aligned with its new #MySkinMyWaypositioning—No retouching. No restrictions. No one way to have beautiful skin or to show it off. However, traditional content production was costly, slow, and lacked the flexibility required to keep up with digital and social trends.

The challenge was to develop nimble, high-quality content at scale, ensuring that it remained authentic, culturally connected, and optimized for multiple digital channels while efficiently managing budget and resources.

The Approach: Studio V

To address these challenges, we launched Studio V, a dedicated content engine designed to redefine the way Gillette Venus creates and delivers social content. The approach was built around four core pillars:

  • Agile: A flexible and budget-efficient production model, allowing for rapid content creation without sacrificing quality.

  • Collaborative: A structure that seamlessly served global markets, partner requests, and DTC subscription content needs.

  • Community-Led: Integrated social listening and audience engagement insights to shape content and campaigns dynamically.

  • Experimental: Emphasized iterative content development, testing, and adapting based on performance metrics and cultural shifts.

The Execution & Services Provided

Through Studio V, we implemented a comprehensive social content reinvention strategy, including:

  • New Business Strategy & Execution: Positioned Studio V as a key differentiator, enhancing Gillette Venus’ ability to create real-time, audience-first content.

  • Content Strategy: Developed a scalable, adaptive content model tailored to Gillette Venus’ evolving digital and social landscape.

  • Content Studio Creation: Established a dedicated in-house production space, enabling cost-effective, high-quality, and rapid content creation.

The Outcome

  • Accelerated content production, reducing turnaround times from weeks to days while maintaining brand quality.

  • Significant cost savings compared to traditional production models, allowing for increased content volume without inflating budgets.

  • Stronger community engagement, with content directly influenced by real-time audience insights and cultural trends.

  • Positioned Gillette Venus as a leader in authentic, diverse beauty representation, reinforcing the #MySkinMyWay mission across digital and social platforms.

Key Contributions

  • Led the creation and execution of Studio V, ensuring alignment with business goals and brand identity.

  • Developed and implemented a scalable content strategy, optimizing digital engagement and production efficiencies.

  • Built and managed the content studio, equipping it with the necessary tools, talent, and workflow for agile content creation.

  • Established Studio V as a core differentiator in new business pitches, securing key projects and expanding its influence within the brand.

The success of Studio V solidified its role as a blueprint for agile content production, proving that high-impact, socially resonant content doesn’t require a big-budget studio—just smart, strategic execution.