Leading the Global Movement to Help the World See

“Clear vision can fundamentally change someone’s world and help unlock their full potential. Yet, for 1 in 7 people around the world, clear vision is not accessible. We can begin to solve this issue by bringing awareness to the global vision care crisis,” 

We launched a #HelpTheWorldSee campaign for Onesight, the philanthropic arm of Luxottica for World Sight Day.

We created a compelling awareness campaign and dreamed up a fun and effective social call to action of making "hand glasses" that got clients, consumers and influencers alike interested and engaged. 

Here are a few highlights by the numbers!

  • 255 million impressions and growing
  • Front page USA Today Snapshot coverage
  • 21 thousand social actions
  • 15 SMT bookings resulting in 140+ placements
  • Nearly 80 thousand video views
  • Wrangled 30+ celebrities and influencers to participate (mostly pro-bono!) across the globe

Most importantly, bringing awareness to a very real cause and helping the 1.1. billion people in the world who need glasses, but lack access.

Services Provided

  • Creative Communications Strategy
  • Digital Content Strategy
  • Brand Voice Development
  • Experiential Strategy and Activation 
  • Social Movement Creation