Strong, healthy hair for women is extremely important, for women battling cancer, the appearance of strong, healthy hair is even more important. That’s why we created Pantene Beautiful Lengths, the only program to help women feel like themselves again with free, real-hair wigs. So when you donate 8 inches of hair or $8 dollars to the cause, you’re helping to make sure that happens.
We developed a first of it's kind, a "Million Inch Chain" that asked people to pledge and share their cut ponytails, We partnered with Hillary Swank to kick that off and hosted a special "Cut Hillary Swank's" hair event, as well as provided the tools on how to get people to host their own cutting parties at schools, hair salons and homes all across the country. It was and still is a massive success and a huge lift for the brand. Pantene even created a custom Beautiful Lengths Product Sku.
More than 800,000 ponytails donated to date.
- Digital Program Creation
- Brand Strategy
- Celebrity Integration
- Social Content Strategy
- Experiential Event and Cutting Party Strategy & Execution