There seems to be extreme climbing walls popping up in experiential quite a bit these days, remember the Ikea Billboard in France from September? This time it's North Face and it's in S. Korea, only this time the stakes are much higher.
Shoppers in S. Korea faced this challenge in a terrifyingly hilarious stunt by The North Face and South Korean agency Innored titled "Never Stop Exploring."
Unsuspecting customers at this pop-up North Face store were startled when the floor below them slowly began to disappear, and they were forced to grab on to the walls, which happened to have rock-climbing holds attached to them. Then, a perfect North Face item descends from the heavens, just out of their reach, and a 30-second timer appears.
As you look to create sharable video content based on experiential events you should be thinking about the best way to create surprising reveals, shocking/fun content that can be shared back and help build the brand.
Watch the video: