Snapchat CEO Evan Spiegel says ads will soon appear on the disappearing-message service, monetizing the business valued at $10 billion earlier this year. The ads will center on its "Stories" product, which gets 500 million views daily.
Connected to this announcement:
Unilever's Dove is using an uplifting theme to venture into advertising on Snapchat. Unilever is looking to engage girls in the campaign by asking them to share their insecurities with Snaps that, once faded, "make room for positive thoughts.
You should consider using Snapchat as a way to connect to millennial's - here is a great article on how other brands are using Snapchat.
http://www.fastcocreate.com/3033793/how-12-brands-used-snapchat
Bonus: Download the app now to get a sense of how it works! https://itunes.apple.com/us/app/snapchat/id447188370?mt=8
